MooGoo Moothpaste is a fabulous formulation that took MooGoo years to develop after talking with both dental practitioners and customers. Many people felt that a toothpaste without Fluoride was being irresponsible as Fluoride is needed to assist remineralisation. However, others told MooGoo they would never use, or give their children toothpaste that contained Fluoride. The aim of MooGoo Moothpaste was to provide the benefits of Fluoride to those that prefer not to use this ingredient.
Fluoride is added to most toothpastes as it assists in the remineralisation of teeth. Basically, when scratches and cracks appear in your teeth, Fluoride helps fill these cracks in before bacteria can cause tooth decay. Think of it like filling in a crack in your drywall. But what most people don’t know is that there’re alternatives to Fluoride with strong clinical evidence to do the same job as Fluoride. They just cost a little more and can be tricky to formulate with, but MooGoo did it and they think it is worth the few cents more per brush. So instead of Calcium Fluoride, MooGoo is using Calcium Hydroxyapatite.
MooGoo love how dedicated customers are to researching ingredients. MooGoo wish everyone looked at their toothpaste in such detail. Check out the FAQ section below to see the answers to awesome questions MooGoo have been asked about formula. And for even more geeky info about natural toothpaste, check out blog post about all the goodness MooGoo learned during the formulation process here.
- Free from SLS, Saccharin, Glycerin, Titanium Dioxide and more
- Aloe Vera promotes oral health by reducing plaque
- Xylitol helps prevent bacteria and plaque from sticking to teeth
- Stevia Leaf Extract makes it taste nice – especially for kids
- Skin Type: Dry
- Sodium Lauryl Sulphate (SLS) Free